Engaged in the Spring of 2015 by the Vestis Retail Group, Blurr assumed all design and development of Eastern Mountain Sports branded packs, bags, sleeping bags, tents and camping accessories.


This was another extensive project with a long standing and highly regarded outdoor industry label. The mission was to assume all hardgoods development, finalizing styles for production, implementing seasonal colour palettes, injecting new styles with fresh thinking and in the process, aligning the EMS hardgoods and softgoods to create a comprehensive brand story.



Through the development of this collection we identified products that contributed to the building of the EMS brand story, and pursued market opportunities. This work spanned over 80 styles of hard goods to help tell a more complete brand story of EMS, and demonstrate a way to lead the marketing the outdoor sport direction.

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