PROJECT OVERVIEW

Beginning with the Spring 2016 season, Blurrwas engaged to lead design and collaborate with the Merrell team to develop their Capra apparel program. 

 

This project is a long running collaboration with the Apparel Innovation Team at Merrel, to define a progressive approach to travelling through outdoor terrain, and the apparel systems to support those adventures.  

OUR APPROACH

Process   >

The Capra Collection encompassed true four season garment systems that considered changing activity levels, variable weather over the course of an outing in mountain environments and clever storage solutions. 

Bringing to Market     >

Our team brought to market progressive product solutions driven from a place of authenticity and the dynamic Squamish outdoor scene. The Capra program ranges from technical baselayers to 3 layer jackets in both men’s and women’s categories.