Eastern mountain sports
Engaged in the Spring of 2015 by the Vestis Retail Group, Blurr assumed all design and development of
Eastern Mountain Sports branded packs, bags, sleeping bags, tents and camping accessories.
Through the development of this collection we identified products that contributed to the building of the EMS brand story, and pursued market opportunity in categories that were not yet serviced. Our objective was to round out Product Assortment to tell a more complete brand story of EMS, and help demonstrate a way to lead the market in the outdoor sport direction.